Massimiliano Giuseppe Falcone

Mr Massimiliano Guiseppe Falcone is a professor of International Marketing and Advertising at IULM, Milan.

Apart from lecturing, he is the Director Walueurope srl, where he defines and implements Business and Competition information service and communication strategy consultancy relevant to Italian private and public sector organisations with interests in China.

His clients include the Prime Minister’s office as well as several other government agencies. Moreover, Mr Falcone has extensive consultancy experience, working for clients such as the World Bank, Italian Bankers Association, Ministry of Agriculture and Gruppo ENI. Other organizations he has worked for include Reuters, Confindustria, and TPM Tecnologia Porcellane Mediterranee srl. He is fluent in Italian (native), English, and Spanish.